Sinan çilek

Sinan Çilek, Digital Media Director at McCann Erickson Istanbul

Background in communication, media planning and marketing. Consistently exceed communication goals and customer service expectations. Analyse and understand consumer behaviours by developing trend analysis and digital footprints. Developing Online Media Strategies for Online Media Planning & Buying and Social Media Account Management. Monitoring and optimization of ongoing activations. Reporting performance of Digital and Social Media Executions. Managing e-mail marketing, joint marketing & media operations of International Accounts. Skilled in developing and implementing innovative projects & marketing works; such as, PR, content integration and retail marketing works.

Digital Business Manager at McCann Erickson

September 2010 - February 2012

• Actively contribute to new business efforts like Akbank, Axess, Turkish Airlines, Yapi Endustri Merkezi (YEM), Beyazkutu.com, Kingdom of the Netherlands Social and Digital Media services. • Developing Online Media Strategies for Online Media Planning & Buying. • Managing digital business and digital media planning team. • Use of dayparts, rich media, and brand surveys • Online strategy development. • Trend analysis and trend reports. • Provide timely feedback and performance evaluation of Digital Media Broadcasts. Create and execute development plans. • Analysing and understanding of consumer behaviours. Generating insights for brands by developing digital footprints. • Special projects as assigned. • Managing E-mail marketing operations and optimizations of Turkish Airlines over 50 destinations. • E-Mail Marketing training to Clients. • SEM • Analysing and reporting Social media executions. Developing social media strategies. • Mobile marketing solutions. • Analytics integration of web projects for measuring ROI. • Conversion measurement of traffic resources with analytic tools (such as Google Analytics) • Clients: Turkish Airlines, Intel, Samsung, Nestle, Nescafe, Nesfit, Coffee-Mate, Akbank, Axess, Wings Card, Akbank Sanat, Kingdom of the Netherlands, Tetrapak, Doğuş, Opel, KFC, Burger King, Mey İçki, Ulker, Dolcia, Coca Cola, L'Oréal, Arko, Superfresh, Chicco, Beyazkutu.com, Yapi Endustri Merkezi (YEM).

Digital Connections & Analytics Specialist at McCann Erickson

May 2008 - July 2009

• Member of digital media team for work on to serve global and local clients in display - search advertising planning, web analytics, adserving operation and search engine optimization • Operation and analysing of display - search ads, web sites with preparing performance reports of online oriented joint marketing programmes. • Guiding Multimedia team for display ads and web sites, in relevant with technical specs. and goals of campaigns. • Operation of Integrated social media executions to gain consumer generated media coverage. • Clients : Intel, Samsung, Sony, Casper, Exper, Microsoft, Nescafe, Coca Cola, GM, Doğan TV, Brown Forman, Accor, Vegatel

Digital Media Planner & Project Manager at ProAd Media Solutions

June 2007 - May 2008

• Display & search advertising planning and adserving operation of local brands. • Project management of local brands; Seramiksan, Joker. • Acquired new business • Work on e-commerce web sites for increasing existing market share and profitability with a minimum budget; Alisveris.com, Tazebunlar.com, Onlinemahzen.com, Netsiparis.com.

Jr. Strategic Planner at Muessese Marketing Communication Services

March 2006 - March 2007

Digital Media Director at McCann Erickson

February 2012

Istanbul Bilgi Üniversitesi

2002 – 2007